brand loyalty
US /ˈbrænd ˌlɔɪ.əl.ti/
UK /ˈbrænd ˌlɔɪ.əl.ti/
1.
lealtad a la marca
the tendency of some consumers to continue buying the same brand of goods rather than competing brands
:
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Building strong brand loyalty is crucial for long-term business success.
Construir una fuerte lealtad a la marca es crucial para el éxito empresarial a largo plazo.
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The company offers discounts to encourage brand loyalty among its customers.
La empresa ofrece descuentos para fomentar la lealtad a la marca entre sus clientes.