storytelling

US /ˈstɔː.riˌtel.ɪŋ/
UK /ˈstɔː.riˌtel.ɪŋ/
1.

kể chuyện

the activity of telling or writing stories.

:
the power of cinematic storytelling
1.

kể chuyện

relating to the telling or writing of stories.

:
the oral storytelling tradition