differentiation

US /ˌdɪf.ə.ren.ʃiˈeɪ.ʃən/
UK /ˌdɪf.ə.ren.ʃiˈeɪ.ʃən/
1.

phân biệt, phép toán vi phân

the action or process of differentiating.

:
packaging can be a source of product differentiation