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E-Commerce – Advertising Vocabulary Set in E-Commerce: Full and Detailed List

The 'E-Commerce – Advertising' vocabulary set in 'E-Commerce' is carefully selected from standard international textbook sources, helping you master vocabulary in a short time. Comprehensive compilation of definitions, illustrative examples, and standard pronunciation...

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e-commerce

/ˈiː.kɑːm.ɜːrs/

Example:

Many businesses have shifted to e-commerce to reach a wider customer base.

advertisement

/ˌæd.vɚˈtaɪz.mənt/

Example:

The company placed an advertisement in the local newspaper.

campaign

/kæmˈpeɪn/

Example:

The general launched a new campaign against the enemy.

promotion

/prəˈmoʊ.ʃən/

Example:

The company launched a new promotion for their latest smartphone.

discount

/ˈdɪs.kaʊnt/

Example:

They offer a 10% discount for students.

branding

/ˈbræn.dɪŋ/

Example:

Effective branding is crucial for market success.

target audience

/ˈtɑːrɡɪt ˈɔːdiəns/

Example:

The marketing team identified teenagers as their target audience for the new app.

conversion rate

/kənˈvɜːrʒən reɪt/

Example:

Our marketing team is focused on improving the website's conversion rate.

traffic

/ˈtræf.ɪk/

Example:

The morning traffic was heavy on the highway.

click-through rate

/ˈklɪk.θruː ˌreɪt/

Example:

Our new ad campaign has a high click-through rate.

affiliate marketing

/əˈfɪl.i.ət ˈmɑːr.kɪ.tɪŋ/

Example:

Many bloggers use affiliate marketing to monetize their content by recommending products.

checkout

/ˈtʃek.aʊt/

Example:

Please proceed to the checkout counter.

cart

/kɑːrt/

Example:

The farmer loaded hay onto the cart.

user experience

/ˈjuː.zər ɪkˌspɪr.i.əns/

Example:

Improving the user experience of our website is a top priority.

search engine optimization

/sɜːrtʃ ˈɛndʒɪn ˌɑːptɪmaɪˈzeɪʃən/

Example:

Our company invested heavily in search engine optimization to improve our online visibility.

social media

/ˌsoʊ.ʃəl ˈmiː.di.ə/

Example:

Many people get their news from social media platforms now.

influencer

/ˈɪn.flu.ən.sɚ/

Example:

The brand collaborated with a popular fashion influencer to promote their new collection.

testimonial

/ˌtes.təˈmoʊ.ni.əl/

Example:

The website features several customer testimonials.

flash sale

/ˈflæʃ seɪl/

Example:

The online store announced a flash sale on electronics, lasting only 24 hours.

subscription

/səbˈskrɪp.ʃən/

Example:

I cancelled my gym subscription last month.

email marketing

/ˈiːmeɪl ˈmɑːrkɪtɪŋ/

Example:

Our company saw a significant increase in sales after implementing a new email marketing strategy.

customer retention

/ˈkʌstəmər rɪˈtɛnʃən/

Example:

Improving customer retention is key to long-term business growth.

Cyber Monday

/ˈsaɪ.bər ˌmʌn.deɪ/

Example:

Many people wait for Cyber Monday to buy electronics at a discount.

call to action

/kɔːl tə ˈæk.ʃən/

Example:

The website's prominent 'Buy Now' button serves as a clear call to action.
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