campaign
US /kæmˈpeɪn/
UK /kæmˈpeɪn/

1.
a series of military operations intended to achieve a particular objective, confined to a particular area, or involving a specified type of fighting
:
•
The general launched a new campaign against the enemy.
•
The army's winter campaign was particularly harsh.
2.
an organized course of action to achieve a goal
:
•
The charity launched a new campaign to raise funds.
•
The political campaign is in full swing.