discount

US /ˈdɪs.kaʊnt/
UK /ˈdɪs.kaʊnt/
"discount" picture
1.

a deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.

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They offer a 10% discount for students.
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You can get a significant discount if you buy in bulk.
:
reductiondeductioncutrebateallowance
1.

deduct an amount from the usual price of something.

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The store decided to discount all winter clothing by 30%.
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They will discount the price for loyal customers.
:
reducelowercutmark downknock off
2.

regard (a possibility, fact, or feeling) as being unworthy of consideration because it lacks importance or credibility.

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We shouldn't discount the possibility of a sudden change in weather.
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Her opinion was quickly discounted by the committee.
:
disregardignoreoverlookdismissunderrate
:
cash discount