Meaning of the word "viral marketing" in English

What does "viral marketing" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

viral marketing

US /ˈvaɪrəl ˈmɑːrkɪtɪŋ/
UK /ˈvaɪrəl ˈmɑːrkɪtɪŋ/
"viral marketing" picture

Noun

1.

a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet

Example:
The company achieved massive success through a clever viral marketing campaign.
Social media platforms are ideal for viral marketing strategies.
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