research and development

US /ˌriː.sɝːtʃ ən dɪˈvel.əp.mənt/
UK /ˌriː.sɝːtʃ ən dɪˈvel.əp.mənt/
"research and development" picture
1.

systematic investigation or experimentation aimed at discovering or revising facts, theories, applications, etc.

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The company invests heavily in research and development to create new products.
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Many technological advancements come from dedicated research and development efforts.
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R&Dinnovationdiscoveryexperimentationexploration
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researcherresearchdevelopmentdevelopdeveloperdevelopedmarket research