innovation

US /ˌɪn.əˈveɪ.ʃən/

UK /ˌɪn.əˈveɪ.ʃən/

1.

the action or process of innovating

:

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The company is committed to continuous innovation.

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Technological innovation is crucial for economic growth.

:

creation invention novelty modernization breakthrough

2.

a new method, idea, product, etc.

:

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The smartphone was a major innovation in communication.

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They introduced several new innovations to the market.

:

novelty invention creation device method

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innovative