product positioning

US /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
UK /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
"product positioning" picture
1.

the process of creating an image or identity for a product in the minds of target consumers

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Effective product positioning is crucial for market success.
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Luxury brands often use aspirational imagery for their product positioning.
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market positioningbrand positioning
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positionpositivepositivelypositproductproductionproductivity