Meaning of the word "product positioning" in English
What does "product positioning" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
product positioning
US /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
UK /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
Noun
1.
the process of creating an image or identity for a product in the minds of target consumers
Example:
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Effective product positioning is crucial for market success.
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Luxury brands often use aspirational imagery for their product positioning.
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