Meaning of the word "product development" in English

What does "product development" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

product development

US /ˈprɑː.dʌkt dɪˈvel.əp.mənt/
UK /ˈprɑː.dʌkt dɪˈvel.əp.mənt/
"product development" picture

Noun

1.

the process of creating and marketing new products or improving existing ones

Example:
Our company invests heavily in product development to stay competitive.
The team is currently focused on the next phase of product development.
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