market research
US /ˈmɑːr.kɪt ˌriː.sɜːrtʃ/
UK /ˈmɑːr.kɪt ˌriː.sɜːrtʃ/
1.
the action or activity of gathering information about consumers' needs and preferences
:
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Before launching the new product, they conducted extensive market research.
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Good market research is crucial for business success.