mainstream

US /ˈmeɪn.striːm/
UK /ˈmeɪn.striːm/
"mainstream" picture
1.

the ideas, attitudes, or activities that are regarded as normal or conventional; the dominant trend in opinion, music, fashion, etc.

:
His music moved from the underground scene to the mainstream.
The film was too experimental for the mainstream audience.
1.

regarded as normal, conventional, or popular

:
She prefers listening to mainstream pop music.
The artist's work became more mainstream after the exhibition.
1.

cause to adopt or be assimilated into the mainstream

:
The goal is to mainstream sustainable practices in all industries.
Efforts were made to mainstream children with special needs into regular schools.