lure

US /lʊr/
UK /lʊr/
"lure" picture
1.

tempt (a person or an animal) to do something or to go somewhere, especially by offering some form of reward

:
The promise of a promotion was enough to lure him to the new company.
They tried to lure the bear out of its den with honey.
1.

a thing used to tempt a person or animal to do something

:
The promise of a high salary was a powerful lure for the talented engineer.
The fisherman cast his lure into the water.