allure

US /əˈlʊr/
UK /əˈlʊr/
"allure" picture
1.

the quality of being powerfully and mysteriously attractive or fascinating

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The allure of the big city was hard to resist.
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Her mysterious smile added to her allure.
:
attractioncharmappealglamourfascination
1.

to powerfully attract or charm; to entice

:
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The promise of adventure continued to allure him.
•
The bright lights of the city allured many young people.
:
attractenticetemptcharmcaptivate
:
alluring