grass roots

US /ˈɡræs ruːts/
UK /ˈɡræs ruːts/
"grass roots" picture
1.

the most basic level of an activity or organization

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The movement gained support at the grass roots level.
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We need to build support from the grass roots up.
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rank and filecommon peopleconstituencyelectoratemasses
1.

of or relating to the ordinary people in an organization or political party, rather than its leaders or most important members

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The campaign focused on grass roots organizing.
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He believes in grass roots democracy.
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popularcommonfundamentalbasicordinary
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grassrootroot forgrass snakegrass skirta snake (in the grass)root canal