gear

US /ɡɪr/
UK /ɡɪr/
"gear" picture
1.

equipment or apparatus used for a particular purpose

:
Make sure you have all your camping gear before heading out.
The photographer packed his camera gear carefully.
2.

a toothed wheel that engages with another toothed mechanism to change the speed or direction of transmitted motion

:
The car's transmission uses several gears to control speed.
He shifted into a higher gear to accelerate.
1.

to adjust or adapt to a particular situation or standard

:
The team needs to gear up for the upcoming competition.
The company decided to gear its marketing efforts towards a younger audience.