Meaning of the word "fall flat" in English

What does "fall flat" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

fall flat

US /fɔl flæt/
UK /fɔl flæt/
"fall flat" picture

Idiom

1.

fail to produce an intended effect; be unsuccessful

Example:
His jokes often fall flat with the audience.
The marketing campaign seemed to fall flat, as sales did not improve.
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