face value

US /ˈfeɪs ˌvæl.juː/
UK /ˈfeɪs ˌvæl.juː/
"face value" picture
1.

the nominal or stated value or price of something, rather than its real or intrinsic value

:
The bond has a face value of $1,000.
The ticket's face value was $50.
2.

the apparent worth or truth of something, without considering deeper meaning or hidden implications

:
You shouldn't always take things at face value.
Her apology seemed sincere, but I couldn't take it at face value.