Meaning of the word "on the face of it" in English

What does "on the face of it" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

on the face of it

US /ɑːn ðə feɪs ʌv ɪt/
UK /ɑːn ðə feɪs ʌv ɪt/
"on the face of it" picture

Idiom

1.

used to say that something seems to be true or real, but may not be, when you consider only the obvious facts

Example:
On the face of it, it seems like a good deal, but we need to read the fine print.
The plan, on the face of it, is simple and effective.
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