cross-selling
US /ˌkrɔːsˈsel.ɪŋ/
UK /ˌkrɔːsˈsel.ɪŋ/
1.
the action or practice of selling an additional product or service to an existing customer.
:
•
The bank encouraged cross-selling of insurance products to its loan customers.
•
Effective cross-selling can significantly increase revenue per customer.