personal selling
US /ˌpɝː.sən.əl ˈsel.ɪŋ/
UK /ˌpɝː.sən.əl ˈsel.ɪŋ/

1.
a type of selling where a salesperson communicates directly with a customer to persuade them to buy a product or service
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Effective personal selling requires strong communication and negotiation skills.
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Many businesses still rely on personal selling for high-value products.