creativity

US /ˌkriː.eɪˈtɪv.ə.t̬i/
UK /ˌkriː.eɪˈtɪv.ə.t̬i/
"creativity" picture
1.

the use of imagination or original ideas to create something; inventiveness.

:
•
Her creativity shines through in all her artistic projects.
•
The company encourages creativity and innovation among its employees.
:
inventivenessimaginationinnovationoriginalityingenuity
:
creativecreative directorcreative accounting