channel management
US /ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/
UK /ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/
1.
The process of overseeing and optimizing the various channels through which a company sells its products or services, including direct sales, distributors, retailers, and online platforms.
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Effective channel management is crucial for maximizing sales and market reach.
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Our company is investing in new software for better channel management.