Meaning of the word "channel management" in English
What does "channel management" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
channel management
US /ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/
UK /ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/
Noun
1.
The process of overseeing and optimizing the various channels through which a company sells its products or services, including direct sales, distributors, retailers, and online platforms.
Example:
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Effective channel management is crucial for maximizing sales and market reach.
•
Our company is investing in new software for better channel management.
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