channel management

US /ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/
UK /ˈtʃæn.əl ˈmæn.ɪdʒ.mənt/
"channel management" picture
1.

The process of overseeing and optimizing the various channels through which a company sells its products or services, including direct sales, distributors, retailers, and online platforms.

:
Effective channel management is crucial for maximizing sales and market reach.
Our company is investing in new software for better channel management.