distribution channel
US /dɪˈstrɪb.juː.ʃən ˈtʃæn.əl/
UK /dɪˈstrɪb.juː.ʃən ˈtʃæn.əl/
1.
the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor
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Choosing the right distribution channel is crucial for market reach.
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Online sales represent a significant distribution channel for many businesses.