bubble under the radar

US /ˈbʌbəl ˈʌndər ðə ˈreɪdɑːr/
UK /ˈbʌbəl ˈʌndər ðə ˈreɪdɑːr/
"bubble under the radar" picture
1.

to be present or active but not widely known or noticed

:
The new startup has been bubbling under the radar for months, but now they're ready to launch.
Despite his talent, the artist has been bubbling under the radar, waiting for his big break.