bubble under

US /ˈbʌb.əl ˈʌn.dər/
UK /ˈbʌb.əl ˈʌn.dər/
"bubble under" picture
1.

to be almost successful or popular but not quite there yet

:
The band has been bubbling under for years, but they haven't had a hit song yet.
Her new book is bubbling under, and many critics expect it to be a bestseller soon.