below-the-fold
US /bɪˌloʊ ðə ˈfoʊld/
UK /bɪˌloʊ ðə ˈfoʊld/
1.
referring to content on a web page that is not visible without scrolling down, or in a newspaper, content that is on the lower half of the front page and not visible when the paper is folded
:
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Make sure important information is not below-the-fold on your website.
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Newspaper editors often place less important stories below-the-fold.