below-the-fold

US /bɪˌloʊ ðə ˈfoʊld/
UK /bɪˌloʊ ðə ˈfoʊld/
"below-the-fold" picture
1.

referring to content on a web page that is not visible without scrolling down, or in a newspaper, content that is on the lower half of the front page and not visible when the paper is folded

:
Make sure important information is not below-the-fold on your website.
Newspaper editors often place less important stories below-the-fold.