Meaning of the word assertiveness in English

What does assertiveness mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

assertiveness

US /əˈsɝː.t̬ɪv.nəs/
UK /əˈsɜː.tɪv.nəs/

Noun

the quality of being self-assured and confident without being aggressive

Example:
She showed great assertiveness in negotiating the deal.
Developing assertiveness can improve your communication skills.