assert

US /əˈsɝːt/
UK /əˈsɝːt/
"assert" picture
1.

state a fact or belief confidently and forcefully

:
He continued to assert his innocence.
The company asserted that the new product would revolutionize the market.
2.

behave or speak in a way that expresses your confidence, importance, or power and earns you respect from others

:
You need to assert yourself more in meetings.
It's important to assert your rights.