assert
US /əˈsɝːt/
UK /əˈsɝːt/

1.
2.
behave or speak in a way that expresses your confidence, importance, or power and earns you respect from others
:
•
You need to assert yourself more in meetings.
•
It's important to assert your rights.
behave or speak in a way that expresses your confidence, importance, or power and earns you respect from others