fad

US /fæd/
UK /fæd/
"fad" picture
1.

Modeerscheinung, Marotte, Tick

an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze.

:
The hula hoop was a popular fad in the 1950s.
Der Hula-Hoop war in den 1950er Jahren eine beliebte Modeerscheinung.
Social media challenges often turn into short-lived fads.
Social-Media-Challenges werden oft zu kurzlebigen Modeerscheinungen.