on the face of it

US /ɑːn ðə feɪs ʌv ɪt/
UK /ɑːn ðə feɪs ʌv ɪt/
"on the face of it" picture
1.

للوهلة الأولى, ظاهرياً

used to say that something seems to be true or real, but may not be, when you consider only the obvious facts

:
On the face of it, it seems like a good deal, but we need to read the fine print.
للوهلة الأولى، يبدو وكأنه صفقة جيدة، لكننا بحاجة لقراءة التفاصيل الدقيقة.
The plan, on the face of it, is simple and effective.
الخطة، للوهلة الأولى، بسيطة وفعالة.