product positioning

US /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
UK /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
"product positioning" picture
1.

产品定位

the process of creating an image or identity for a product in the minds of target consumers

:
Effective product positioning is crucial for market success.
有效的产品定位对市场成功至关重要。
Luxury brands often use aspirational imagery for their product positioning.
奢侈品牌通常使用令人向往的形象进行产品定位