prime time
US /ˈpraɪm taɪm/
UK /ˈpraɪm taɪm/

1.
黄金时段, 最佳收视时间
the time at which a television or radio audience is expected to be largest, usually considered to be the hours between 8 and 11 p.m.
:
•
The new show will air during prime time.
新节目将在黄金时段播出。
•
Advertisers pay more for slots during prime time.
广告商为黄金时段的广告位支付更多费用。