personalization
US /ˌpɝː.sən.əl.əˈzeɪ.ʃən/
UK /ˌpɝː.sən.əl.əˈzeɪ.ʃən/
1.
个性化, 定制
the action of designing or producing something to meet someone's individual requirements.
:
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The company offers extensive personalization options for their products.
该公司为其产品提供广泛的个性化选项。
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Digital marketing relies heavily on data for effective personalization.
数字营销严重依赖数据以实现有效的个性化。