merchandising
US /ˈmɝː.tʃən.daɪ.zɪŋ/
UK /ˈmɝː.tʃən.daɪ.zɪŋ/
1.
商品推销, 商品化
the activity of promoting the sale of goods, especially by their presentation in retail outlets
:
•
Effective merchandising can significantly boost sales.
有效的商品推销可以显著促进销售。
•
The company invested heavily in visual merchandising for their new store.
该公司在新店的视觉商品推销方面投入了大量资金。
2.
商品, 周边商品
goods that are for sale
:
•
The store had a wide variety of merchandising, from clothes to electronics.
这家商店有各种各样的商品，从服装到电子产品。
•
They are selling official movie merchandising at the cinema.
他们正在电影院出售官方电影周边商品。