media planning
US /ˈmiː.di.ə ˌplæn.ɪŋ/
UK /ˈmiː.di.ə ˌplæn.ɪŋ/
1.
媒体策划
the process of selecting and scheduling media to deliver advertising messages to a target audience
:
•
Effective media planning is crucial for a successful advertising campaign.
有效的媒体策划对于成功的广告活动至关重要。
•
Our team specializes in comprehensive media planning and buying.
我们的团队专注于全面的媒体策划和购买。