direct marketing
US /dəˈrekt ˈmɑːrkɪtɪŋ/
UK /dəˈrekt ˈmɑːrkɪtɪŋ/
1.
直接营销
a form of advertising in which companies communicate directly to customers through various channels, such as mail, email, or telephone, rather than through mass media
:
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The company uses direct marketing to reach potential clients.
该公司利用直接营销来接触潜在客户。
•
Email campaigns are a common form of direct marketing.
电子邮件营销是直接营销的一种常见形式。