counterprogramming
US /ˈkaʊntərˌproʊɡræmɪŋ/
UK /ˈkaʊn.təˌprəʊ.ɡræm.ɪŋ/
名词
反向节目编排, 对抗性节目编排
the practice of scheduling a program or event to attract an audience away from a competing program on another channel or at another venue
示例:
•
The network used counterprogramming to draw viewers during the Olympics.
该电视台利用反向节目编排在奥运会期间吸引观众。
•
Their strategy involved aggressive counterprogramming against the popular reality show.
他们的策略包括针对热门真人秀节目进行积极的反向节目编排。
动词
反向编排节目, 对抗性编排节目
to schedule a program or event to attract an audience away from a competing program on another channel or at another venue
示例:
•
They decided to counterprogram the major sporting event with a family movie.
他们决定用一部家庭电影来反向编排这场大型体育赛事。
•
Broadcasters often counterprogram to maximize their audience share.
广播公司经常进行反向节目编排以最大化其收视份额。