call to action
US /kɔːl tə ˈæk.ʃən/
UK /kɔːl tə ˈæk.ʃən/
1.
行动号召
a piece of content designed to induce a user to perform a specific act, typically a consumer responding to an advertisement or a political message
:
•
The website's prominent 'Buy Now' button serves as a clear call to action.
网站上醒目的“立即购买”按钮是一个明确的行动号召。
•
The politician's speech ended with a powerful call to action for citizens to vote.
这位政治家的演讲以强有力的行动号召结束，呼吁公民投票。