词汇 "bricks and clicks" 在中文的含义

"bricks and clicks" 在英语中是什么意思?与 Lingoland 一起探索这个词的含义、发音及具体用法

bricks and clicks

US /brɪks ənd klɪks/
UK /brɪks ənd klɪks/
"bricks and clicks" picture

短语

1.

实体店加线上, 线上线下结合

a business model that combines both offline (physical stores) and online (e-commerce) operations

示例:
Many retailers are adopting a bricks and clicks strategy to reach more customers.
许多零售商正在采用实体店加线上的策略来接触更多客户。
The company successfully integrated its bricks and clicks operations.
该公司成功整合了其实体店和线上业务。
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