merchandising
US /ˈmɝː.tʃən.daɪ.zɪŋ/
UK /ˈmɝː.tʃən.daɪ.zɪŋ/
1.
商品推銷, 商品化
the activity of promoting the sale of goods, especially by their presentation in retail outlets
:
•
Effective merchandising can significantly boost sales.
有效的商品推銷可以顯著促進銷售。
•
The company invested heavily in visual merchandising for their new store.
該公司在新店的視覺商品推銷方面投入了大量資金。
2.
商品, 周邊商品
goods that are for sale
:
•
The store had a wide variety of merchandising, from clothes to electronics.
這家商店有各種各樣的商品，從服裝到電子產品。
•
They are selling official movie merchandising at the cinema.
他們正在電影院出售官方電影周邊商品。