media planner
US /ˈmiː.di.ə ˌplæn.ər/
UK /ˈmiː.di.ə ˌplæn.ər/
1.
媒體策劃師
a person whose job is to decide where and when advertisements should be placed to reach the target audience effectively
:
•
The media planner recommended placing ads on social media and prime-time TV.
媒體策劃師建議在社交媒體和黃金時段電視上投放廣告。
•
A good media planner understands audience demographics and media consumption habits.
一個好的媒體策劃師了解受眾人口統計和媒體消費習慣。