counterprogramming
US /ˈkaʊntərˌproʊɡræmɪŋ/
UK /ˈkaʊn.təˌprəʊ.ɡræm.ɪŋ/
名詞
反向節目編排, 對抗性節目編排
the practice of scheduling a program or event to attract an audience away from a competing program on another channel or at another venue
範例:
•
The network used counterprogramming to draw viewers during the Olympics.
該電視台利用反向節目編排在奧運會期間吸引觀眾。
•
Their strategy involved aggressive counterprogramming against the popular reality show.
他們的策略包括針對熱門真人秀節目進行積極的反向節目編排。
動詞
反向編排節目, 對抗性編排節目
to schedule a program or event to attract an audience away from a competing program on another channel or at another venue
範例:
•
They decided to counterprogram the major sporting event with a family movie.
他們決定用一部家庭電影來反向編排這場大型體育賽事。
•
Broadcasters often counterprogram to maximize their audience share.
廣播公司經常進行反向節目編排以最大化其收視份額。