call to action

US /kɔːl tə ˈæk.ʃən/
UK /kɔːl tə ˈæk.ʃən/
"call to action" picture
1.

行動號召

a piece of content designed to induce a user to perform a specific act, typically a consumer responding to an advertisement or a political message

:
The website's prominent 'Buy Now' button serves as a clear call to action.
網站上醒目的「立即購買」按鈕是一個明確的行動號召
The politician's speech ended with a powerful call to action for citizens to vote.
這位政治家的演講以強有力的行動號召結束,呼籲公民投票。