bricks and clicks
US /brɪks ənd klɪks/
UK /brɪks ənd klɪks/
1.
實體店加線上, 線上線下結合
a business model that combines both offline (physical stores) and online (e-commerce) operations
:
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Many retailers are adopting a bricks and clicks strategy to reach more customers.
許多零售商正在採用實體店加線上的策略來接觸更多客戶。
•
The company successfully integrated its bricks and clicks operations.
該公司成功整合了其實體店和線上業務。