詞彙 "bricks and clicks" 在中文的含義

"bricks and clicks" 在英語中是什麼意思?與 Lingoland 一起探索這個詞的含義、發音及具體用法

bricks and clicks

US /brɪks ənd klɪks/
UK /brɪks ənd klɪks/
"bricks and clicks" picture

短語

1.

實體店加線上, 線上線下結合

a business model that combines both offline (physical stores) and online (e-commerce) operations

範例:
Many retailers are adopting a bricks and clicks strategy to reach more customers.
許多零售商正在採用實體店加線上的策略來接觸更多客戶。
The company successfully integrated its bricks and clicks operations.
該公司成功整合了其實體店和線上業務。
在 Lingoland 學習這個單詞