ROI
US /ˌɑːr.oʊˈaɪ/
UK /ˌɑːr.əʊˈaɪ/
縮寫
投資報酬率, ROI
Return on Investment: a ratio between net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In economic terms, it is one way of considering profits in relation to capital invested.
範例:
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We need to calculate the ROI for this marketing campaign.
我們需要計算這次行銷活動的投資報酬率。
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The new software promises a high ROI within the first year.
新軟體承諾在第一年內實現高投資報酬率。