unbranded

US /ˌʌnˈbræn.dɪd/
UK /ˌʌnˈbræn.dɪd/
1.

markasız

An unbranded product is sold under the name of a store or under the name of the product itself, rather than the name of the company that made it:

:
Unbranded goods can be half the price of big name brands.