sell off
US /sel ˈɔːf/
UK /sel ˈɔːf/
1.
распродать, ликвидировать
to sell something, often quickly and at a reduced price, especially when a company is in financial difficulty or wants to get rid of assets
:
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The company had to sell off its non-essential assets to avoid bankruptcy.
Компании пришлось распродать свои неосновные активы, чтобы избежать банкротства.
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Investors started to sell off their shares as the market declined.
Инвесторы начали распродавать свои акции по мере падения рынка.