product placement
US /ˈprɑː.dʌkt ˌpleɪs.mənt/
UK /ˈprɑː.dʌkt ˌpleɪs.mənt/
1.
продакт-плейсмент, скрытая реклама
a practice in which manufacturers of goods or providers of a service gain exposure for their products by having them featured in films, television programs, or other media.
:
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The new action movie is full of obvious product placement.
Новый боевик полон очевидного продакт-плейсмента.
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Many brands use product placement to reach a wider audience.
Многие бренды используют продакт-плейсмент для охвата более широкой аудитории.